What will be next to fall from the sky...

First we had bouncy balls and paint from Sony, then clock parts from Vodafone, bubbles from o2, tools and other metal objects flying through the air from the RAF as part of their recruitment drive, WAG-like bimbos dropping footballs from helicopters for a tabloid rag, Mondeo cars lifted by air balloons and sycamore leaves falling for a Powergen 'Go green' commercial. It was only time till one brand would have people falling from the sky and Honda got there first with Channel 4's 'live' commercial. Something interesting I discovered is that live ads are associated with the 1950s era.

14 daredevils skydive and form the letters H O N D A in the sky. The advert was inspired by Honda's new strapline 'DIFFICULT WORTH DOING'.